Steve Nichols

Marketing Consultant
Boswell Inc.
Kansas City, Missouri

Steve Nichols, MS is a marketing consultant who helps professional services providers and small businesses build trust with clients. He’s the owner of Boswell Inc., and the author of "How to Market Your Firm Effectively: by Building Trust with Clients" on Amazon.com. You can Connect with him on LinkedIn or Follow him on Twitter.

Content by Steve Nichols

5 Ways to Build Esteem in the Minds of Your Clients

Being different in a way that’s relevant to your target audiences is one of the most important aspects of branding. However, it’s also important to be regarded with esteem by the people in your network.

  • 01/05/2016
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  • Marketing Strategy
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  • Article

6 Characteristics You Can Use to Define Your Target Audiences

What keeps your clients up at night, and how can your services allay their anxieties? The answer will guide your messaging strategy to show them why they should trust you throughout the professional relationship-building process.

  • 12/08/2015
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  • Marketing Strategy
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  • Article

Changes to LinkedIn Groups Promote Discussion, Discourage Promotion

Many of LinkedIn's features that are intended to allow people to engage in meaningful dialogue have instead been "hijacked" to promote products and services. This is especially true with the LinkedIn “groups” feature.

  • 11/24/2015
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  • Digital Marketing
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  • Article
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